Mobility in retail in-store applications
Wednesday, July 15, 2009
Richa Tewari
Retail Marketing, April 2009 batch
Retail Mobility refers to the collection of real time accurate data at any point of store activity and gaining access to task related information at the work location point. As a result of this technology, more staff is available on the shop floor between customers instead of performing heavy backend work. The consumer perception of store service assumes a marked impact by concentrating staff availability in customer facing locations. This is mainly achieved using some form of hand-held computing device which is used to implement a process in software at the point of activity or location of work.
Retail mobility technological solutions include a variety of single application devices, stand alone technology, wirelessly connected multi-tasking computer platform with printing and automatic data capture (bar-code, RFID) capability.
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