Strategic Philanthropy: The new mantra
Friday, December 18, 2009
Arun Sharma
On one side where strategy is usually understood as a plan of action to achieve specific goals, philanthropy essentially is a symbol of giving, possibly to charity. But these days, there is a buzz in the corporate world, besides Copenhagen. And the new buzzword is Strategic Philanthropy. While Milton Friedman insisted decades ago that the only purpose of existence of the companies is to generate profits for its shareholders, the socially conscious global citizens of 21st century are ready to turn that statement up on its head. In the present times, the shareholders are considered nothing but gamblers in the market whose expectations, if turned into corporate strategy, will translate into Only Profit, Full Stop. But it is good to see that the social awareness is increasingly becoming popular in the corporate sector.
Investment Banking and Wealth Management
GMBA - April 09
On one side where strategy is usually understood as a plan of action to achieve specific goals, philanthropy essentially is a symbol of giving, possibly to charity. But these days, there is a buzz in the corporate world, besides Copenhagen. And the new buzzword is Strategic Philanthropy. While Milton Friedman insisted decades ago that the only purpose of existence of the companies is to generate profits for its shareholders, the socially conscious global citizens of 21st century are ready to turn that statement up on its head. In the present times, the shareholders are considered nothing but gamblers in the market whose expectations, if turned into corporate strategy, will translate into Only Profit, Full Stop. But it is good to see that the social awareness is increasingly becoming popular in the corporate sector.