This is a blog by the students at the S P Jain Center of Management, Dubai, Singapore. The site is designed to play a common ground for the students and alumni of SPJCM to blog about their lives at the campus, industry exposure, events, current happenings, and everything else. The views expressed are solely those of the author(s) and do not reflect the views of S P Jain Center of Management. For more information on S P Jain Center of Management and the courses offered, visit the official SPJCM website

The power of brand!

Monday, July 27, 2009

brand

I would like to share with you all a recent experience and relate it to what we have learnt about branding and/or will be learning about branding. Around one week back my mobile phone broke down, I tried getting it repaired but the repairing cost was too high as compared to India, so I decided to rather buy a rather basic model for the time being and get my phone repaired once I get back to India.

So as a typical Indian consumer I enquired about price on a number of shops and thus finally find a shop close to our hostel. The shopkeeper was an old man, gave me quite a few options ranging from 60 dollars to 600 dollars, but as usual I was broke and had very little money! So I told him to narrow down the range to minimum, which is $ 60.

Mobility in retail in-store applications

Wednesday, July 15, 2009

Richa Tewari
Retail Marketing, April 2009 batch

Retail Mobility refers to the collection of real time accurate data at any point of store activity and gaining access to task related information at the work location point. As a result of this technology, more staff is available on the shop floor between customers instead of performing heavy backend work.  The consumer perception of store service assumes a marked impact by concentrating staff availability in customer facing locations. This is mainly achieved using some form of hand-held computing device which is used to implement a process in software at the point of activity or location of work.

Retail mobility technological solutions include a variety of single application devices, stand alone technology, wirelessly connected multi-tasking computer platform with printing and automatic data capture (bar-code, RFID) capability.

Future of the Internet

Tuesday, July 7, 2009

Varun Kothari
Internet Marketing Management, April ’09 Batch

Future of Internet
The Internet is a world wide web of interconnected computer networks which comprises of millions of privately and publicly owned, academic, business, and government owned networks which have local to global scope. These networks are linked by copper wires, fiber-optic cables, wireless connections, and other technologies.


Commercialization of the internet network started in the mid 1990s, and countless applications in virtually every aspect of modern human life have evolved since then. As internet is touching every aspect of the human life, we are more interested in the future of internet. What would be the role of internet in the future world, let’s say after 10 years i.e. 2020.

Recently a survey was conducted by the PEW internet and American life project to predict the implications of the internet on society in coming times and how internet will be evolved? The survey focused on the responses from the key personnel in internet industry, analysts and technocrats.

I have summarised the survey outcomes so as to understand the future of internet. The major trends that could evolve in internet usage impacting our society are discussed here.

Global network deployed: By 2020, world-wide internet network interoperability will be achieved, which would allow unrestricted flow of data, verification of credentials and billing; mobile wireless communications will be a low cost commodity available to everyone. In future, convergence of more and more services on mobile will happen.



English as the global language: Internet Networked communications will play a major role to combine the world into a single political, social and economic entity where people can connect each other and everywhere to have audio – visual exchanges using internet. English can thus become the primary global language displacing few of the regional languages.

Growing Technology dependence is a problem: In 2020, our growing dependence on the technology and day by day reducing human control as an interface with increasing usage of artificial intelligence which would cut direct human input so completely out of few key activities such as electronic surveillance, security systems that technology out of our control could generate threat of dangers and dependencies that could not be identified until it would be impossible to reverse them.

Personal privacy at stake: The other impact that internet could have in 2020 is that with growing usage of internet and it’s availability at cheaper costs, privacy of not only the celebrities but the common man would be affected. In fact, we will be connected to the outside world all the time. But if we look at the bigger picture, it will be good as both the pros and cons would be highlighted easily and the society will be more aware.



Internet opens doors to success: In 2020, Internet will open the door to success. As rightly predicted by Thomas Friedman in his book The World is Flat, in year 2008, the internet can make it possible for individuals to collaborate and compete globally. The free flow of information will completely blur the national boundaries. The new boundaries that could evolve which will be groupings based on corporate culture with varied geographical boundaries with flat organizations bounded together by the global networks.

Terror risks looms: Increased connectivity and information will led few people to stay away from the global networks to live in peace but few others could utilize the efficacy of these networks for terror attacks as they might not be happy with the way the technology is shaping the world. So, a new type of terrorist segment could arise in the years to come.

These are the major trends that could evolve in the 3rd stage of internet evolution and we can clearly see how our lives will be changed within few years. The technology will accelerate the change process so fast, that would be, beyond imagination. Semantic web will have a drastic impact on this change cycle in the coming years. We should look forward to evolving convergence technologies to make this world a better place to live in.

Online Business Models

Khushboo Ponwar
Internet Marketing Management, April ' 09


Here is a ppt on different online business models in the evolving internet industry.
http://spjcmstudentblog.files.wordpress.com/2009/07/advolve2.ppt


Either You Sell or you Don't !! There are no two ways about it !

Tuesday, March 6, 2007



Ah... Another refreshing Marketing experience! Kind of brought back memories from the World MBA tour held last december

The occasion was the Career 2007 expo held annually by the Education Devp Board, Govt of Singapore. Growing rapidly in size and strength every year, the CAREER Expo Series has become the Largest and Longest career and educational event in Singapore and the region. It has maintained an impressive track record over the years with increasing number of quality exhibitors and visitors at each year’s exhibition and as a full time student; yours truly got the opportunity to represent S P Jain at the exhibition.

This year there were 3 different pavilions in the education sector:
Renowned Local & Foreign Institutions and Universities (S P Jain, NUS, NTU, UNSW etc.)
The European Pavilion (Les Roches, IMI, Switzerland etc.) and
Special Interest Pavilion (the most popular being the Casino Training Institute!!:-)

It was a kind of a totally different experience for a variety of reasons.

Firstly, we had never met so many people (more than a thousand) belonging to different races, ethnicity, occupations, countries and backgrounds; all in a span of just 3 days

Second, the event gave us a wonderful opportunity to model and develop our own elevator pitch for S P Jain and I can safely assume that by Day 3 we were able to optimise the pitch to 100% effectiveness.

Third, it taught us how to focus and market to the target audience.

Forth, it taught us much needed endurance in a typical sales role. It was very tiring to stand and interact with the seemingly never ending queue of visitors... (I almost crashed out after Day 3!! :) )

Some funny incidents...

It happened a couple of times that when we tried pitching the S P Jain, 1-year Dual City MBA model to a parent, he heard me out patiently and then said... "Dude, you know what? You have just sold my own MBA degree back to me!" I was flabbergasted! "How on earth can that be!!" I wondered...
“Yeah! I am an MBA from SP Jain, Mumbai - Batch 4, 1985, now working as a MD with a leading financial institution!", came the quick, assertive reply followed by a appreciative grin. :-)

And then there was this cute Chinese girl on day 1 who came to our stall and uttered "Easpee P ee Jaineee?" I took off with my elevator pitch for the next one minute or so, she listened intently and then after I had finished my pitch, she innocently said "no Englisaa... only Chineseee.... la"
"Uh Oh!!" How I wished I vanished somewhere that very moment! "Puff...!!"

And then there were many interesting people I got a chance to work with... Nirmala Ma'm, who has got a helluva lots of enthusiasm that is utterly contagious (wow! she sold helicopters at one point in her career! How cool!!), Neethu, with whom I worked with for the World MBA tour as well, and many other including a 20-strong team of budding MBAs who just joined the S P Jain GMBA program.

I met some very famous people too... the Education Minister of Singapore, head of the EDB, an industrialist from Pune (India), a journalist from India and representatives and academics from leading universities.
We had a really good time I must say! And although our batch of 2007 is at the fag end of our mba life, I'd like to have the opportunity of an encore.



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